March 13, 2016
Greetings from New York! Ariva is in the city to attend the JA New York show, where we are premiering a selection of new designs from our East, Silk and Echo Collections.
New York will also shine a little brighter tonight, when Ariva, along with a host of others, sponsors “Celebrate New York.” This event is the fourth annual party benefiting Jewelers for Children, the jewelry industry’s charity serving children who are facing catastrophic illness or circumstance.
The party is held on the first night of the JA New York show and is presented by JFC, Jewelers of America, MJSA and JA New York. Fabulous food, music and dancing, mingling and bidding on the silent auction begin at 6PM. The event is held at 404 Tenth Avenue, located steps away from the Javits Center where the jewelry show is held.
“This is our second year sponsoring this event,” says Maureen Kelley, Managing Director of Pranda North America, Ariva’s parent company. “Everyone is ready to relax after the first day of the show and it feels great to unwind while supporting our favorite charity. We love the venue for its casual, chic atmosphere and the DJ is one of the best I’ve ever heard.”
For more information, visit jewelersforchildren.org.