November 18, 2015
Yesterday, National Jeweler published an online editorial written by an Ohio retailer musing on the future of the diamond industry in the face of changes in fashion over the past decades. Specifically, he pointed to the overall trend toward casual dress in American culture, and the ways in which the industry ad executives need to re-imagine advertising campaigns that promote accessorizing casual attire with fine jewelry.
This suggestion resonates strongly with the Ariva brand; after all, our motto is "living in fine jewelry." And this retailer is correct in his observations-- most people now live in their blue jeans. So are jeans and diamonds compatible? We believe it's a resounding yes! And not only diamonds, but gems and precious metals should be staples in a modern woman's wardrobe. In fact, the fastest way to elevate the jeans-and-a-sweater combo from plain to fabulous is to add great jewels.
Whether you're a woman to loves to layer your jewelry, or you prefer one standout piece, fine sterling silver jewelry is an investment that is both easy to wear, and remains in style season after season.