November 5, 2015
Since its launch in May, jewelers and magazine editors alike have been drawn to the feminine, romantic designs of the East Collection. Inspired by the beauty and allure of Thailand, a country renowned for its natural and cultural splendors, the jewelry is admired as much for its unique design as it is for the finely articulated sterling silver, hand carved by some of the most skilled craftspeople in the world.
The creativity and expertise required to execute such a collection are a rare combination of traits, but they are embodied in Pairot Panyarith. For over 20 years, Pairot has designed jewelry for Pranda, Ariva’s parent company headquartered in Bangkok, Thailand. Drawing inspiration from his surroundings in ‘the land of smiles’, Pairot and his team have recreated the beauty of their home in sterling silver, gemstones and diamonds.
Recently, Ariva’s Creative Director, Debra Puzio, traveled to Thailand to work with the design team, and spoke to Pairot about his role with the development of our East Collection.
Debra: You’ve designed a very romantic collection that tells the story of the flora and fauna of Thailand. Was it difficult to translate such lovely images to jewelry?
Pairot: It is not easy to translate the beauty of flowers or the story of their significance in our country into jewelry, but with our passion and the combined skill and experience of our craftspeople, we are able to delicately and creatively express our vision. We first made this collection in 24 kt gold for the Middle Eastern market and never thought to recreate it in sterling silver. With the love for silver jewelry in the U.S., your challenge to us to reinvent the collection in sterling silver seemed to be a great opportunity to bring our story to America.
Debra: There is a realness to the jewelry. Each flower petal is articulated perfectly. How do you make this jewelry so lifelike?
Pairot: It starts with a very precise drawing that shows every detail of the subject. We work closely with the craftspeople until each piece of jewelry is absolutely perfect. We need to pay close attention to the fineness of the jewelry and put our heart and soul into the model making process.
Debra: As an artist, do you have a preference or nuance that appeals most to you in your designing?
Pairot: Yes. I love nature-- especially flowers. The many varieties of flowers in Thailand, the array of colors found in each garden, and the softness of the petals all influence my designs.
Debra: How do you want someone to feel when they put on a piece of jewelry from the East Collection?
Pairot: I want every woman to be filled with the utmost happiness and like she is wearing a treasure.