October 30, 2015
Since 1978, The Goldsmith has been serving Binghamton, New York with a wide range of fine jewelry and accessories-- everything “from custom-designed engagement rings to handmade exotic wood and art glass.” Since July of this year, The Goldsmith has been a part of the Ariva family, and recently, we spoke to owner and designer Gina McHugh to learn more about them.
Gina established The Goldsmith in the late 1970’s making privately commissioned pieces, and she has continued to grow and expand the business ever since. When asked about her personal design aesthetic, Gina is hard pressed to choose just one, saying she does “everything and anything.” She and her team create a wide variety of designs in-house, using precious metals and high quality, natural gemstones, and make everything “from hat pins to wedding rings.” Innovation is important at The Goldsmith, and they have recently invested in state of the art 3D printing technology to execute custom designs.
When choosing branded lines for their store, the team of five buyers from The Goldsmith look for well designed, high quality product from innovative collections that falls outside of their in-house design repertoire. They keep up on the latest trends in jewelry, and keep their customers tastes and wallets in mind. Though “some buy emotionally and some technically,” the buyers agree on which lines to choose, and they often know right away when they want to carry a brand.
For instance, Gina knew right away when she saw the Ariva line-- especially our East Collection-- that it would be a good fit for The Goldsmith. Her team appreciates the unique, floral designs inspired by Thai culture, the fine quality and bright finish of the silver. “We look at so many lines,” she said. “We knew instantly.”
A visit to The Goldsmith is not just about perusing the wide range of jewelry that they stock, though they do carry something for everyone, with prices ranging from $15 into the thousands. The team also takes great pride in their space-- and rightly so. Located in a converted elixir factory built in 1903, the store has charm to spare. Gina collaborated to restore the building to its former grandeur; researching designs in old photographs, they used historical colors and sourced reclaimed materials from other buildings of the same period to “keep the same feeling,” including blacksmith doors and beautiful fixtures. At 4000 square feet, the store is both spacious and cozy, with an antique fireplace and a seating area where people often socialize, sometimes for hours at a time. They want to provide a “relaxed environment” where people are welcome to “browse as long as they want” and “sit and chat with friends.”